If you haven’t been living under a rock, you’ve probably heard about Black Friday by now. This holiday is nothing else but a celebration of the shoppers. All stores prepare for this big day with unbelievable discounts and special offers. Consumers prepare at their turn, getting their credit cards and their computers ready for the shopping marathon which is Black Friday.
The main idea is that retailers offer only a limited number of discounted products, so shoppers need to stay tuned in order to grab the items they want. Online shoppers have an easier time, as they can sit at their desk, in front of their computer, waiting for the countdown timer to reach the point where the special Black Friday offers become available for purchase. Although this may seem easy, there are times when websites can withhold such a huge traffic spike, so they shut off, giving consumers a lot of headaches. The owners of e-commerce websites have to prepare for this day by making sure their hosting servers are powerful enough to cope with so many visitors trying to access and use the website simultaneously.
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Brick and mortar stores have an even more difficult time, as they have to face the assault of thousands of shoppers eager to pass through the doors and start grabbing products from shelves. There are countless cases of destroyed stores and shopping windows in the history of Black Friday.
Although retailers sell valuable stuff for measly prices, they all make huge profits on Black Friday. The effect of offering some cool stuff for cheap is that people who can’t grab theirs are willing to pay more only to avoid returning home empty-handed. In addition, many people buy things they don’t actually need, only because they can’t resist the unbelievable bargain. Items that are difficult to sell almost all year round fly off the shelves in seconds. There’s no wonder all merchants love Black Friday and prepare for it thoroughly. They want to maximize their profits, so they prepare their strategy in advance. When the big day comes, they are ready to serve way more clients than during regular days, in order to get the biggest bang for the buck.
This is a brief description of how Black Friday works. The whole event lasts for only 24 hours. Nonetheless, there are some retailers who try to push it into the next day, but without the same level of success.